Yogesh Mathur advises boards, promoters and leadership teams on growth, go-to-market and channel strategy. He spent 25 years turning strategy into results at Honda Motorcycle & Scooter India.
Yogesh spent 25 years at Honda Motorcycle & Scooter India, rising from regional sales to Director, Sales & Marketing Operations and a seat on the board.
He has run regions, planning, logistics, marketing and national sales, and has worked with dealers in cities, towns and villages. He is a Certified Independent Director.
An independent view on strategy and oversight, with an eye on long-term value.
Choosing where to compete and building launch plans that hold up in the market.
Network strategy and dealer economics that work for both the partner and the brand.
Better forecasting and inventory planning, so that sales plans can be relied on.
We set service standards for each touchpoint and measure them.
Mentoring for leaders and training that builds frontline capability.
These results come from his leadership roles at Honda Motorcycle & Scooter India, as listed on his professional profile. They are career results, not Grydence client outcomes.
Market share, India
22%28%
Within three years, as Director, Sales & Marketing Operations.
Market share, South
26%32%
As Regional Sales Manager, Bengaluru, 2016–2020. Honda became No. 1 in the South.
Viable dealer network, South
345600+
Within four years, as Regional Sales Manager, Bengaluru.
Market share, West
28%40%
As Regional Manager, West, 2008–2010. He added 150+ outlets and reached a highest-ever annual volume of 11.5 lakh units.
Sales volume
3.6 Mn5 Mn
As Operating Head, Sales & Marketing, 2020–2023. Market share rose from 22% to 25% in the same period.
Forecast accuracy
96%
As AGM, Sales Business Planning, 2012–2014.
Received during his career at HMSI.
IAA Leadership Awards for Corporate Excellence
2025
Pitch CMO Laqshya Awards, with NDTV
2024
URS AsiaOne
2024–25
Federation of Automobile Dealers Associations (FADA)
In conversation: Inside Honda's Marketing Engine, Brand Dialogues by TRA Research
Two products built on official vehicle registration data for India. One shows what has been registered; the other forecasts what comes next.
A subscription dashboard for exploring who registered what, where and when, across India.
Forecasts of vehicle registrations from next month out to 2040, with a likely range around every number.
Buy one category or all six. Each covers makers, fuels, states and months back to 2003.
210.2 lakh
registered in 2025
72% of all vehicles registered in India in 2025
46.4 lakh
registered in 2025
16% of all vehicles registered in India in 2025
13.6 lakh
registered in 2025
5% of all vehicles registered in India in 2025
11.3 lakh
registered in 2025
4% of all vehicles registered in India in 2025
9.4 lakh
registered in 2025
3% of all vehicles registered in India in 2025
0.6 lakh
registered in 2025, approx.
under 1% of all vehicles registered in India in 2025
All six categories in one subscription, with cross-category views of makers and fuels.
290+ lakh
registered in 2025, all categories
We start from the market as it is and test the assumptions nobody has checked in a while.
We turn the strategy into plans the frontline can run.
We judge success by what lasts after we leave, such as dealers who stay profitable.
You will speak with Yogesh directly. Conversations are confidential.
